GEB 4890 - Exam 2 Latest Already Passed

business strategy A leadership plan that achieves a specific set of goals or objectives generic strategies fundamental philosophical options for the design of strategies low cost provider strategy striving to achieve lower overall costs than rivals on comparable products that attract a broad spectrum of buyers broad differentiation strategy seeking to differentiate the company's product or service from rivals' in ways that will appeal to a broad spectrum of buyers focused low-cost strategy concentrating on the needs and requirements of a narrow buyer segment (or market niche) and striving to meet these needs at lower costs than rivals (thereby being able to serve niche members at a lower price) focused differentiation strate