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Summary Merger Control

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A look at a merger and merger control. EU perspective for merger control, all relevant defences, the assessment on mergers and the substantial test is considered.

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Merger Control
Merger:
 A non-technical term denoting amalgamation or joining of two or
more frms into an existing frm or to form a new frm.
 Terms used: merger, acquisition, takeover, concentration, etc.
 Includes both ‘recommended’ as well as ‘hostile’ takeovers.
 Merger control is a political area, due to divergent beliefs as to the
merits of mergers + contrasting analyses of the likely economic outcomes
of proposed individual merger arrangements.
 Merger connotes a welcome, uncontested, union but it applies equally
to hostile takeover.
 Can cover a full legal merger.
 Concerns over the competitive consequences of mergers.
 Horizontal mergers  mergers between undertakings which are actual
or potential competitors on the same relevant market  the
greatest concern from the competition law perspective
 Vertical mergers  mergers involving companies operating at
different levels of the suppl chain. Eg, when a manufacturer of a
certain product (the ‘upstream frmm’ merges with one of its distributors
(the ‘downstream frmm’
 Conglomerate mergers  mergers between frms that are in a
relationship which is neither horizontal nor vertical.
 Primary beneft a merger can bring is to improve the efcienc of the
companies involved, particularly economies of scale. Efficiency can also
be enhanced by better management or easier access to capital.
 Other benefts include the possibility of frm facing closure thereb
extending its life + reducing concerns regarding unemployment.
 Most signifcant against mergers, the most signifcant argument concerns
potential reduction in competition. Wider concerns raided which may
justif intervention b national + supra-national competition
authorities. Concerns include objections as to the size + power of
the merged frm, the possible detrimental efect of the merger on the
balance of payments + transfer of control of a company into foreign
ownerships.
 Two schools of thoughts:
o First would advocate intervention onl if the proposed merger
is likel to have an adverse effect on competition in a market,
otherwise merger decisions should be left in the capable hands of
entrepreneurs and shareholders.
o Second approach believes a more interventionist stance is
required because mergers have often not ielded the
benefts anticipated by their advocates and have wide-ranging
potential societal repercussions.
Histor of Merger Control in EU:
• No specifc provisions for merger control in the Treat of Rome
(1957).
• Until 1989 no specifc rules at the EU level.

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