Chapter 12: Business Intelligence Splendid Discrimination.

(Rainer 347) Rainer, R. K. Introduction to Information Systems, Canadian Edition, 4th Edition. John Wiley & Sons (Canada), . VitalBook file. Describe and provide examples of different ways in which organizations use business intelligence (BI). (Rainer 347) Rainer, R. K. Introduction to Information Systems, Canadian Edition, 4th Edition. John Wiley & Sons (Canada), . VitalBook file. There are three major ways that organizations use BI: The development of one or a few related BI applications. This BI target often is a point solution for a departmental need, such as campaign management in marketing. A data mart usually is created to store necessary data. The development of infrastructure to support enterprise-wide BI. This target supports current and future BI needs. A critical component is an enterprise data warehouse. Support for organizational transformation. With this target, BI is used to fundamentally change how a company competes in the marketplace. BI supports a new business model and enables the business strategy. (Rainer 347)