SSM Exam 1 2024 with 100% correct answers

Top-Down context deals with: - correct answer an establish code that dictates to some extent how you should feel about something (T/F) as creators of mass comm and media content, freedom of expression is more important than ethics. - correct answer False (T/F) the term filming is often used to refer to a great variety of digital video capture, regardless of whether it is for a brief tv news story or amateur video. - correct answer True (T/F) An inductive approach would move from basic formal qualities of an event to the general picture ie from specific to big picture. - correct answer True According to communication theorists Marshall McLuhan (1964) does the medium influence the shaping of the message? - correct answer yes, to a great extent What is meant by "medium"? - correct answer means of communicating a story: film, web, radio What is the relationship between context and perception? - correct answer context will always have some influence on our perceptions (T/F) a deductive approach would move from photographic realism to the essential qualities of the event ie larger picture to more specific part. - correct answer True Looking into an event means. - correct answer portraying events beyond their obvious appearance by way of shot type/angle