Visual Communication Ch. 1-3|123 Questions with 100% Correct Answers | Verified | Latest Update

Visual communication both relies on: - ️️eyes that function and on a brain that interprets all sensory information received Images are memorable because - ️️they have compelling literal and symbolic messages The literal component of a message - ️️understand what you are looking at Perceiving a deeper, emotional connection with a message's content - ️️symbolic component Life comes from: - ️️light of day, revelation, understanding, and education Sensing + selecting + perceiving = - ️️seeing First stage of clear vision - ️️sensing Sensing - ️️letting enough light enter your eyes so that you can see objects immediately around you Lighting hinders you vision because - ️️there is no mental processing of the image during this phase of visual perception Second stage of clear vision - ️️selecting Selecting is to - ️️focus and look at a specific part of a scene within an enormous frame of possibilities that sensing offers