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Exam (elaborations)
RHM Content Exam
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? What constitutes superior service? - meeting customers' needs in the way they want and expect them to be met; superior service is exceeding customers' expectations What are some challenges service businesses face when managing and marketing their products and services? - 1. The nature of the product is different 2. Customers are more involved in the production process 3. People are part of the product 4. Its' harder to maintain quality control standards 5. The services provided can't be inventories 6. The time factor is more important 7. Distribution channels are different
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