Principles of Marketing with 100%correct answers

Principles of Marketing with 100%correct answers Which of the following is a document designed to communicate the marketing strategy for an offering? a. Market plan b. Annual report c. Research paper d. Mission statement -✔✔ a. Market plan An advertising campaign would most likely be addressed in which section of a marketing plan? a. Pricing b. Promotion c. Distribution d. Target Market -✔✔ b. Promotio n Which of the following is the most important advice regarding ethics in marketing? a. Don't monitor competitive programs or pricing. b. Show responsibility to by following business principles of fair competition. c. Phase out old products and warranty i nformation to lessen customer confusion. d. Ensure privacy by keeping financial documents internal for management review. -✔✔ b. Show responsibility to by following business principles of fair competition. An early television commercial for laundry deterge nt included a woman stressing over the dirt on her children's clothing and considering the different brands available to her to ensure that the laundry would be as clean as possible. Which of the following ethical issues was demonstrated in these kinds of ads? a. Dissonance b. Exploitation c. Stereotyping d. Subliminal messaging -✔✔ c. Stereotyping When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. The supply chain -✔✔ b. Customers Which of the following is the most comprehensive description of the American Marketing Association's definition of marketing? a. The use of SWOT analyses to assess business opportunities. b. Researching the competition and ensuring level product categories. c. Ensuring a profit -driven market focused specifically on sales promotion. d. Communicating, delivering, and creating offerings that have value to consumers. -✔✔ d. Communicating, delivering, and creating offerings that have value to consumers. Marketing effectiveness, in many industrial markets, requires a certain amount of which of the following? a. Price allowances b. Price discounts c. Price flexibility d. Price strategy -✔✔ c. Price flexibility What kind of app roach to business suggests that the best way to compete is through product innovation and production cost reduction? a. Market -oriented b. Product -oriented c. Selling -oriented d. Service -oriented -✔✔ b. Product -oriented Which of the following is a banner on a website an example of? a. Publicity b. Advertising c. Promotions d. Public relations -✔✔ b. Advertising When companies set their promotion budgets, which method uses the previous year's percent of sales? a. Simplest method b. Affordable method c. Promotional method d. Competitive parity method -✔✔ a. Simplest method Which element of a marketing strategy enables a company to make the most of their strengths and match them to the needs of their customers? a. Execution b. Promotion c. Segmentation d. Targeting -✔✔ d. Targeting Which of the following elements of a strategy marketing plan enables a company to connect with consumers in a way that meets organizational budgetary needs? a. Evaluation b. Positioning