Capsim COMP-XM Questions and Answers 100% Verified

Market segments are named for: a The customer's geographic region b The customer's end product c The manufacturer's geographic region d The customer's top concern - d. The customer's top concern Of the five market segments, which three are more concerned about leading-edge technology within their respective segment expectations? a Size Segment, Peformance Segment, and Traditional Segment b Size Segment, Performance Segment, and Low End Segment c Size Segment, Performance Segment, and High End Segment d Low End Segment, Traditional Segment, and High End Segment - c Size Segment, Performance Segment, and High End Segment Each circle on the Perceptual Map represents: a A market segment b A group of like-minded customers c Products d Both a and b - d Both a and b Your R&D functional area controls which of the following product attributes: a Age, Size, Performance, and Price b Price, Awareness, Accessibility, and Age c Age, Size, Performance, and Awareness d Size, Performance, Age, and Reliability - d Size, Performance, Age, and Reliability In the marketing area, which expenditure drives customer awareness? a Price b MTBF c Promotion Budget d Sales Budget - c Promotion Budget Customers ignore reliability above the expected range. True False - True Before you can address your customers' continuous demand for lower prices, what must you do? a Issue Stock b Reduce Costs c Issue Bonds d Retire Bonds - b Reduce Costs Over time, what will happen on the Perceptual Map to represent changes in the market segment customer's expectations regarding Size and Performance? a Circles remain stationary, representing customer's expectations for no changes in the technology of the electronic sensors. b Circles move towards the bottom right corner as customers demand that the sensors decrease in Size and increase in Performance c Products will move automatically as the circles move - b Circles move towards the bottom right corner as customers demand that the sensors decrease in Size and increase in Performance c Products will move auto In addition to expecting decreasing Size and increasing Performance of the sensors, what other demands do Capstone customers place on the market? a Decreasing price b Increasing reliability c Demands for exclusive deals d All the above - a Decreasing price Promotion and Sales expenditures offer rapidly diminishing returns above what levels? a About $3 million each