DAYNA TYE | 12:2 – INTERNET MARKETING IN BUSINESS: BENEFITS OF INTERNET MARKETING
UNIT 12 ASSIGNMENT 2
Benefits of Internet marketing
Dayna Tye
pg. 1
, DAYNA TYE | 12:2 – INTERNET MARKETING IN BUSINESS: BENEFITS OF INTERNET MARKETING
Contents
Introduction...........................................................................................................................................3
CUSTOMER BENEFITS.........................................................................................................................3
Comparing and selecting providers................................................................................................3
Comprehensive and up-to-date information.................................................................................3
DYNAMIC PRICING.............................................................................................................................4
RESPONSIVE TRANSACTIONS.............................................................................................................4
CUSTOMER SERVICE...........................................................................................................................5
Digital complaints..........................................................................................................................5
Benefits of Internet Marketing...............................................................................................................5
Conclusion/Evaluation...........................................................................................................................6
Bibliography...........................................................................................................................................6
pg. 2
, DAYNA TYE | 12:2 – INTERNET MARKETING IN BUSINESS: BENEFITS OF INTERNET MARKETING
Introduction
In this assignment I will be looking at B&Q, Topshop and Tesco, and looking at the
benefits to consumers of these businesses using internet marketing.
CUSTOMER BENEFITS
Comparing and selecting providers
The internet allows a great deal of price transparency (when everyone who visits
your website can see all of your prices) for consumers. This means they can
compare prices easily between many potential suppliers.
B&Q have prices on their website so people can see how much they are going to
pay for one item; they also have a ‘compare’ whereby people can compare 4
products on the website and see which is best suited to them. In doing this,
people can then buy the best one of those products they wanted. www.diy.com
Topshop have prices on their website so people can see what prices they are
selling their items for. Topshop do not sell on any other websites but I feel if they
did, they would reach a larger audience. There is no real price comparison thing
on their website so if customers want to see what they offer and the prices of
everything, they would have to look through everything and find the thing they
want for the best price. Of course, as Topshop show their prices, people can have
other websites open in order to look at other prices of an item that is similar but
as they do not sell on any other website but their own, people cannot compare
this brand to others easily. www.topshop.com
Tesco also have their prices on their website and they also have a guide price at
the top of the page so people can see how much they are likely to spend on
these items, if they bought them online (they do not take into account ‘store only
sales’). This is a good thing to have so people can shop on different websites and
then see which is cheaper. www.tesco.com
Comprehensive and up-to-date information
In both B2C and B2B markets, the Internet offers businesses the opportunity to
provide total product information. Private customers shopping online do not have
the chance to touch, smell, taste or sample products.
B&Q have a lot of pictures on the website that show you how some of the
products work and what goes into them but obviously, people cannot see exactly
what the product is going to look like in person and some of the products they
have on the website and are not stocked in stores so they have to order it and
see what it is like when it comes. There is a lot of information on the website
about the products and they do have an ideas page where people can look at
inspiration for home décor, paints, garden décor, etc. www.diy.com
Topshop make sure their website is always up to date with the newest products
they’ve bought in; you can select to have the newest items on top when looking
through items on the website. Obviously, shopping online doesn’t show what the
pg. 3
UNIT 12 ASSIGNMENT 2
Benefits of Internet marketing
Dayna Tye
pg. 1
, DAYNA TYE | 12:2 – INTERNET MARKETING IN BUSINESS: BENEFITS OF INTERNET MARKETING
Contents
Introduction...........................................................................................................................................3
CUSTOMER BENEFITS.........................................................................................................................3
Comparing and selecting providers................................................................................................3
Comprehensive and up-to-date information.................................................................................3
DYNAMIC PRICING.............................................................................................................................4
RESPONSIVE TRANSACTIONS.............................................................................................................4
CUSTOMER SERVICE...........................................................................................................................5
Digital complaints..........................................................................................................................5
Benefits of Internet Marketing...............................................................................................................5
Conclusion/Evaluation...........................................................................................................................6
Bibliography...........................................................................................................................................6
pg. 2
, DAYNA TYE | 12:2 – INTERNET MARKETING IN BUSINESS: BENEFITS OF INTERNET MARKETING
Introduction
In this assignment I will be looking at B&Q, Topshop and Tesco, and looking at the
benefits to consumers of these businesses using internet marketing.
CUSTOMER BENEFITS
Comparing and selecting providers
The internet allows a great deal of price transparency (when everyone who visits
your website can see all of your prices) for consumers. This means they can
compare prices easily between many potential suppliers.
B&Q have prices on their website so people can see how much they are going to
pay for one item; they also have a ‘compare’ whereby people can compare 4
products on the website and see which is best suited to them. In doing this,
people can then buy the best one of those products they wanted. www.diy.com
Topshop have prices on their website so people can see what prices they are
selling their items for. Topshop do not sell on any other websites but I feel if they
did, they would reach a larger audience. There is no real price comparison thing
on their website so if customers want to see what they offer and the prices of
everything, they would have to look through everything and find the thing they
want for the best price. Of course, as Topshop show their prices, people can have
other websites open in order to look at other prices of an item that is similar but
as they do not sell on any other website but their own, people cannot compare
this brand to others easily. www.topshop.com
Tesco also have their prices on their website and they also have a guide price at
the top of the page so people can see how much they are likely to spend on
these items, if they bought them online (they do not take into account ‘store only
sales’). This is a good thing to have so people can shop on different websites and
then see which is cheaper. www.tesco.com
Comprehensive and up-to-date information
In both B2C and B2B markets, the Internet offers businesses the opportunity to
provide total product information. Private customers shopping online do not have
the chance to touch, smell, taste or sample products.
B&Q have a lot of pictures on the website that show you how some of the
products work and what goes into them but obviously, people cannot see exactly
what the product is going to look like in person and some of the products they
have on the website and are not stocked in stores so they have to order it and
see what it is like when it comes. There is a lot of information on the website
about the products and they do have an ideas page where people can look at
inspiration for home décor, paints, garden décor, etc. www.diy.com
Topshop make sure their website is always up to date with the newest products
they’ve bought in; you can select to have the newest items on top when looking
through items on the website. Obviously, shopping online doesn’t show what the
pg. 3
