A301 final exam 2023/2024 with 100% correct answers

A trade magazine that appeals to a narrowly focused audience in a specific business or industry is referred to as what kind of a publication? - correct answer vertical publication True or False National magazines often publish regional editions with portions of content being unique to each region. - correct answer true What kind of information might you expect to find in a publications rate card? - correct answer - rates/advertising costs - available sizes/specs - editorial calendar - circulation numbers What does ROP mean? - correct answer run of press or run of paper Your client wants ¼ pg ad in the Indy Star. A ¼ pg ad is 3 columns wide by 10.5 inches tall. How many column inches will be purchase? - correct answer 10.5 x 3 = 31.5 inches Also, in the Indy Star, the open rate is $530 per column inch. How much would that 3x10.5 ad cost? - correct answer 31.5 x $530 = $16,695 Your budget is $1500 to place an ad in the local newspaper. The going rate for display is $136 per column inch. What is the maximum number of column inches that you can afford? - correct answer $1500 / 136 = 11.02 so 11 inches True or false major advertisers are often given more favorable advertising rates by entering into contracts with publishers? - correct answer true