UCLA COMM 10 FINAL EXAM WITH COMPLETE SOLUTIONS

UCLA COMM 10 FINAL EXAM WITH COMPLETE SOLUTIONS Primary vs. Secondary Media - ️️ Something you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - ️️ Content function Medium function Manifest function Latent function Content function - ️️ A function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ️️ A function based on how the medium is used. Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience. Manifest function - ️️ Functions that are obvious, intended, and on the surface. Ex: couple listens to radio to be informed Latent function - ️️ Functions that are unintended, hidden or beneath the surface. Ex: the weather channel tells us what to wear on a given day. Societal Functions of Mass Media - ️️ Status Conferral Perpetuates Norms, Values, Traditions Creating Community and Social Cohesion Narcotizing Function Servicing the Political System