BAS 282: New Product Development exam 2023 with 100% correct answers

Match the new product with the appropriate new product category. - correct answer 1. Smartphone app that can scan any beverage and show you the exact nutritional components in detail - New to the market products 2. Candles that make your home smell like your favorite cola - New Category Entries 3. Selling a more caffeinated version of your traditional cola targeted at younger consumers - Product Line Extensions 4. A 5-ounce package of your popular cola product that is better for the environment - Revamped Products 5. New beverage that can be made from concentrate for international consumers in a way that has never been done - New to the Market Products 6. Selling suntan lotion that has the scent of your favorite cola - New Category Entries 7. New 10-calorie version of the company's cola product that is targeted to male consumers - Product Line Extensions 8. Diet soda product using a new type of artificial sweetener - Revamped Products Match the specific information to the appropriate category of business analysis where it would be most helpful. - correct answer 1. Focus group transcript where consumers discuss what they are willing to pay for cat toys - Identifying at what price the product will likely be sold.