BAS 282: Marketing Research exam 2023 with 100% correct answers

Which of the following statements are true about the marketing research process? - correct answer *Marketing research involves identifying, collecting, interpreting, and reporting data. *Marketers use data from marketing research to identify trends, uncover new opportunities, and better serve customers. List the steps in the marketing research process in order from first to last, with the first step at the top and the last step at the bottom. - correct answer 1. Problem Definition 2. Plan Development 3. Data Collection 4. Data Analysis 5. Taking Action The first step in the marketing research process is ______. During this step, researchers must choose research objectives that are specific and ______. - correct answer problem definition; measurable What is another name for plan development? - correct answer Research design Causal research investigates how an independent variable, known as the ______, affects a particular dependent variable, known as the ______. - correct answer cause; effect A key benefit of the marketing research process lies in its proven ability to ______. - correct answer help shape where a company focuses its efforts and resources Which is the next step of the marketing research process after you have developed a plan? - correct answer Collecting data