CMN 103 Midterm Readings questions and answers rated A+ 2023

CMN 103 Midterm Readings questions and answers rated A+ 2023 CMN 103 Midterm Readings What is a quantitative research method? What are three types? - correct answer they gather data that can be quantified and analyze the data to draw conclusions. Types: Descriptive statistics (describe populations, proportions, and frequencies, "how often" "how much"), Surveys (written or oral, ask people to report feelings, thoughts, experiences), Experiments (controlled studies that manipulate an independent variable to see how it affects a dependent variable) What is a qualitative research method? What are two types? - correct answer Also called interpretive methods, aim to understand the meaning of experiences that cannot be quantified. Types: textual analysis (describing communication texts, which may be written, oral, or nonverbal), and ethnography (extensive observation of human activity to discover what things mean to people)