UCLA Communication Studies 10 Final Michael Suman Online Notes(CSI)(100% Correct!!
Books - ANSWER1. The most specialized mass medium 2. Most varied in content 3. Most long-term power and influence Functions of Books - ANSWERUsed to communicate our most important thoughts, present new ideas, stimulate change, and educate Convenient for... - ANSWER1. Storage 2. Retrieval 3. Individual consumption History of Books - ANSWER1. Originated around 2400 B.C. 2. Started as clay tablets, but include several forms such as papyrus, parchment, scrolls, and codex 3. Important invention for publishing was the printing press and moveable type by Johannes Gutenberg The Gutenberg Legacy - ANSWERThe printing press changed history in ways including: 1. In science, scholars could publish their work and brought on the scientific revolution 2. Oral traditions receded 3. Fostered a standardization of language
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