M1 compare marketing techniques used in marketing products in two
organisations
To achieve M1, learners need to demonstrate higher-level skills through
comparing or finding the similarities and differences between the use of
marketing techniques in marketing products or services in two organisations.
In this assessment, I will be comparing the marketing techniques used by two
businesses; Tesco PLC & Villiers High School. The two contrasting organisations
I will be comparing are Tesco Plc & Villiers. Tesco PLC is British multinational
grocery merchandise and is the third largest retailer in terms of profits as well
as the second largest retailer in terms of revenue. The contrasting business I
will be using is Villiers High School; a non-profitable organisation that provides
educational services to students aged from 12-18. This controlled assessment
will be linked to Unit 3 P1.
The Marketing strategies I will be comparing for the two firms are;
Growth strategies
Branding
Relationship Marketing
Survival strategies.
Growth Strategies
Ansoffs Matrix Similarities Differences
Market Both businesses, Villiers Tesco would mainly increase
Penetration and Tesco, can use market share by using market
promotional methods in penetration, Villiers would
order to improve the sales only offer promotional
of an existing product line methods in order to reduce
in its current market. Both prices, however they may be
businesses would like to prevented to do so as they
reduce their prices in order need to break even,
to increase sales and therefore reducing prices
possibly revenue. may not be an option. On the
other hand, Tesco can reduce
their prices for all their
products as they have a large
profit margin compared to
organisations
To achieve M1, learners need to demonstrate higher-level skills through
comparing or finding the similarities and differences between the use of
marketing techniques in marketing products or services in two organisations.
In this assessment, I will be comparing the marketing techniques used by two
businesses; Tesco PLC & Villiers High School. The two contrasting organisations
I will be comparing are Tesco Plc & Villiers. Tesco PLC is British multinational
grocery merchandise and is the third largest retailer in terms of profits as well
as the second largest retailer in terms of revenue. The contrasting business I
will be using is Villiers High School; a non-profitable organisation that provides
educational services to students aged from 12-18. This controlled assessment
will be linked to Unit 3 P1.
The Marketing strategies I will be comparing for the two firms are;
Growth strategies
Branding
Relationship Marketing
Survival strategies.
Growth Strategies
Ansoffs Matrix Similarities Differences
Market Both businesses, Villiers Tesco would mainly increase
Penetration and Tesco, can use market share by using market
promotional methods in penetration, Villiers would
order to improve the sales only offer promotional
of an existing product line methods in order to reduce
in its current market. Both prices, however they may be
businesses would like to prevented to do so as they
reduce their prices in order need to break even,
to increase sales and therefore reducing prices
possibly revenue. may not be an option. On the
other hand, Tesco can reduce
their prices for all their
products as they have a large
profit margin compared to
