CFRE Exam: Relationship Building questions with correct answers

What are donor's motivations for giving? CORRECT ANSWER To get social acceptance To gain a position of influence in helping shape the future of institution and the lives of those being served Because of dedication to the same cause A moral obligation to "be thy brother's keeper" Direct personal benefits to the donor (e.g. access to events, celebrities, etc.) To gain tax or financial planning benefits A commitment to the overall well-being of the community In order to diminish negative feelings such as guilt, fear or anger. To gain immortality. (e.g. have a building named after them) To express deep emotion. (In memory or to honor a loved one) What is the definition of cultivation? CORRECT ANSWER the process of gradually developing interest of an important prospective contribution through exposure to institution, people, needs and plans to the point where a major gift is considered. What is the purpose of cultivation (4) CORRECT ANSWER adds prospects to donor base helps move prospects to active and regular donors aids in improving relationships supports achieving the organization's mission.