MKT 415 Promotion and Advertising Topic 3 Assignment CLC Creative Strategy Grand Canyon

This is a CLC assignment. Write a paper (1,500-2,000 words) in which your group develops a creative strategy to revitalize demand for a product or service that has experienced a decline in demand over the past decade. Examples include the publishing industry (textbooks, magazines, newspapers, movies, music, videos etc. that are slowly being replaced by electronic delivery methods), full-service bank branches, public libraries, or any other industry that has experienced a loss in sales for various reasons. The paper should address the specific type of appeal and execution style that will be used to carry out the creative concept. Be sure to address campaign theme, major selling idea, product positioning, and evaluation of the campaign. Lastly, identify at least one concept of ethics that your advertising campaign will address. Examples include: 1. The concept of Human Dignity. Individuals have inherent worth and the right to be treated with dignity in all situations. 2. The concept of Stewardship. This applies humans, animals, and to nature through environmental stewardship. 3. The concept of the Golden Rule. “Do to others as you would have them to do to you." 4. The concept of Servant Leadership. The idea of enriching the world by caring deeply for others. 5. The concept of Human Rights. Human rights decisions impose a set of moral duties, out of respect for human rights. The paper must be supported by appropriately cited research, with a minimum of three scholarly sources. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.