Outline what is meant by cultural relativism.
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(2 marks)
Suggest two ways in which researchers might reduce cultural bias in their research.
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(2 marks)
Cultural relativism, ethnocentrism, holism and universality are four concepts relevant
to issues and debates in psychology.
Table 1
, Look at Table 1 above.
● Which definition (A-E) best describes cultural relativism?
● Which definition (A-E) best describes ethnocentrism?
● Which definition (A-E) best describes holism?
● Which definition (A-E) best describes universality?
List the four concepts and write the appropriate letter (A-E) next to each one. A letter may only
be used once.
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(4 marks)
A psychologist asked men aged 25 to 35 years to keep a diary record of how many miles they
walked in a week. The psychologist also asked each man to climb a flight of stairs then took
each man’s heart rate. For each man, the number of miles walked in the week was correlated
with heart rate after clmibing stairs. The findings showed a significant negative correlation. A
national newspaper reported the findings under the headline ‘Everyone should walk for a
healthy heart’.
Explain how the newspaper headline might be an example of beta bias.
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(2 marks)
Briefly suggest one way in which psychologists might address the problem of beta bias in
their research.
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(1 mark)
Free Will & Determinism