Google Search Certification

An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank? -Make changes to improve the components of Quality Score -Change keyword match types from exact match to phrase match -Review impression share data to identify missed opportunities -Lower bids on keywords with a low clickthrough rate (CTR) - Answer- Make changes to improve the components of Quality Score With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced? -The same as when someone clicks on an ad -By the minute, based on the length of the call -Negotiated in advance, with bulk discounts -Flat fee, based on the caller's phone model - Answer- The same as when someone clicks on an ad Dynamic search ads would be most helpful for: -moving an ad's position dynamically in whatever direction a person's eyes are looking -a local restaurant with a dynamically changing menu that offers fresh, new entrees every day -a global, online clothing retailer that changes its inventory seasonally -campaigns that need to reduce exposure on competitive keywords - Answer- a global, online clothing retailer that changes its inventory seasonally If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: -highest maximum cost-per-click (CPC) bid -most historical data in the account -best Quality Score -highes