RTA 211: Production Theory // Dana Lee
Lecture 6:
Storytelling/ Analog Video:
Why Make video?
Why do we do any creative endeavour?
- To entertain
- To educate
- To demonstrate
- To show
- To inspire
- To cheer someone up
- expose a perspective
- Make a point
- Make people thing
- Make money
- Expose yourself
Why make videos for your business?
- Show your personality
- Differentiate you from the competition.
- Demonstrate products
- Educate
- Motivate buyers
- 85% more likely to buy with video
- Better than print or direct mail
- 60 hours uploaded every minute
- 4 billion hours watched each month h
- Link shared forwarded commented
- 68% share links
- Only 20% of people will read all your text
- 50x higher on google search is your webiste contains video
What makes a good video?
- Keep your contents as tight as possible
- Promo videos should be 90 sec or less
- LENGTH
- SCRIPT
- FOCUS
Lecture 6:
Storytelling/ Analog Video:
Why Make video?
Why do we do any creative endeavour?
- To entertain
- To educate
- To demonstrate
- To show
- To inspire
- To cheer someone up
- expose a perspective
- Make a point
- Make people thing
- Make money
- Expose yourself
Why make videos for your business?
- Show your personality
- Differentiate you from the competition.
- Demonstrate products
- Educate
- Motivate buyers
- 85% more likely to buy with video
- Better than print or direct mail
- 60 hours uploaded every minute
- 4 billion hours watched each month h
- Link shared forwarded commented
- 68% share links
- Only 20% of people will read all your text
- 50x higher on google search is your webiste contains video
What makes a good video?
- Keep your contents as tight as possible
- Promo videos should be 90 sec or less
- LENGTH
- SCRIPT
- FOCUS
