Mkt 315 Final

Unplanned sudden sound distracting an ad reader preventing him from recalling the message - correct answer Noise The number of times an average person in the target market is exposed to a message - correct answer Frequency What advantage does adding new channels to a multichannel distribution system provide? - correct answer Expands market and sales coverage What incorporates the use of web pages, sponsorships, press releases, and special events - correct answer public relations A salesperson seeks to discover information about a prospective buyer - correct answer pre-approach What do you need to review to determine the success of the recent digital marketing campaign? - correct answer analytics A salesperson presents the value of the product and offers solutions to customer problems - correct answer presentation James, the web designer, included a ______ page in order to share positive consumer reviews - correct answer testimonial Why is it beneficial to use digital catalogs? - correct answer no printing costs What does Rocket Burger implement in order to optimize local search engine queries? - correct answer Local SEO Free or minimal cost items offered by companies to entice customers to buy their products - correct answer Premiums The ROI equation does not - correct answer include customer service values What should an effective IMC and promotion program begin with? - correct answer Discovering the target audience What do companies offer in order to provide customers with an opportunity to try their product? - correct answer Samples In the communication process, an advertisement of a particular phone model is considered - correct answer the message What marketing channel is used to sell products exclusively door-to-door? - correct answer direct How does one measure price sensitivity to determine adjustments in price and qty demand? - correct answer price elasticity of demand Which step of the selling process would one ask for the order after overcoming each objection? - correct answer closing What can customers use to acquire info about products instead of depending on marketing data? - correct answer the internet The point with the largest vertical distance between the total revenue and total costs. - correct answer Production is optimized and profitability peaks Wing Stop decides to promote grilled chicken instead of traditional fried chicken - correct answer It experiences vertical conflict A group of individuals selects a particular consumer-submitted entry - correct answer contest Which is the most costly promotion tool? - correct answer Personal selling The first step in the personal selling process - correct answer prospecting what is the final step in the selling process? - correct answer follow up What enables sales to efficiently work from any location at anytime? - correct answer salesforce automation system In which stage does a salesperson prepare a presentation for a particular customer? - correct answer approach Bait & Tackle Shop incorporate what into its webpage to entice customers to buy a new lure? - correct answer CTA What is an integral part of an effective sales promotion strategy? - correct answer Coupons Milton Friedman's famous maxim, paraphrased: The social responsibility of business is to: - correct answer make a profit What is the ratio of profit to the investment used to earn that profit? - correct answer Return on Investment In which stage does the salesman call his customer to verify her satisfaction with the product? - correct answer follow-up Producer focuses marketing events toward final consumers to persuade them to buy the product - correct answer Pull A combo of two or more indirect channels plus a direct channel to reach a target audience - correct answer omnichannel Downgrading a brick-and-mortar bookstore to market directly to customers through the U.S. mail. - correct answer Disintermediation When a receiver assigns meaning to the symbols encoded by company advertisements - correct answer Decoding Web ad directs visitors to a particular webpage and entices them to buy a featured product - correct answer landing page Used by web designers to ensure each webpage works effectively with various search engines - correct answer content optimization What measures the profit or loss generated by investment relative to the cost of product - correct answer ROI When a manufacturer decreases its price for latex gloves and it results in higher demand for it - correct answer Elastic What is the inherent strength of advertising? - correct answer Efficient means to reach a large audience What can an IT manager evaluate to determine how long a visitor remains on a website? - correct answer time on site What do we call setting prices a few dollars or cents under an even number? - correct answer odd-even pricing What forces businesses to be competitive? - correct answer Internet "We hit fast, price high, and get the heck out when the me-too products pour in."- 3M - correct answer skimming How does a media planner calculate the total cost of using a particular medium? - correct answer cost per thousand persons reached What is an intermediary who sells to customers? - correct answer retailer Major promotion strategy incorporating telemarketing, catalogs, kiosks, and the internet? - correct answer direct marketing What's missing from the promo mix: Advertising, sales promo, PR, digital and direct marketing? - correct answer personal selling A 6-month e-mail campaign, it included several customers offers to increase in value over time - correct answer a drip campaign