1. What is the impact of having a code of ethics for Ben & Jerry's What evidence do you
have to support your answer?
The impact of having a code of ethics for Ben & Jerry’s is that it creates order within the
workplace and allows employees as well as employers to know what they can and cannot do.
Furthermore, it can also provide information of how employees should behave and work whilst
carrying out tasks, and in case of emergencies how situations should be dealt. This creates a
positive impact on the company as its operations would be ethical towards shareholder and
more importantly the public. To prove this, Ben & Jerry’s have their own Code of Conduct for
Suppliers which describes how Ben and Jerry’s expects its suppliers to treat their employees.
As you can see, the company cares about the way the supplier should source their material as
well as treating their employees which is very important to being an ethical business.
http://bjsocialresponsibility.weebly.com/csr-for-employees.html
2. What would the impact be of having more directors from non-profit organisations for
Ben & Jerry's? What evidence do you have to support your answer?
The impact of having more directors from a non-profit organisation for Ben & Jerry’s is positive
because it encourages the company to do more charitable activities and have links with other
charities to make the company more ethical. Furthermore, the director may be able to provide
strategies for the company to save money but receive more profit. To support this, the director
from a non-profit organisation is Pierre Ferrari who sits on the board an Atlanta non-profit that
raise funds for Maji Mazuri. This is a Kenyan organization whose mission is to help people
escape from the bondage of poverty, ignorance and myth and become fully developed
individuals. He is also an advisory trustee of Oglethorpe University as well as one of the
directors at Ben & Jerry’s.
www.majimazuri.org
http://www.benjerry.co.uk/about-us/how-were-structured#2timeline
3. What has been the impact for Ben & Jerry's of being taken over by Unilever? What
evidence do you have to support your answer?
The impact for Ben & Jerry’s being taken over by Unilever was negative at first but over time
had become positive. In business it is normal for companies to be bought by bigger companies
however, Ben and Jerry’s was not for sale but at the current time they was suffering as they
received many bids for the company which they had to choose from. Due to Unilever taking
over, they were afraid that the new board of directors would change the company by ignoring
the mission and values, however they chose to continue the innovative mission and did not fire
a single employee. This brought joy to the former owners because of the support they received
from Unilever, which has also influenced Unilever themselves from launching a Sustainable
development plan in 2010. This is supposed to halve the environmental impact of its products
while doubling sales over the next 10 years. From what has happened so far, we can see that
this change has not only brought happiness to Ben & Jerry’s but has influenced Unilever
operations. This can be seen through the information I have provided along with the links below.