MNM3709ASSIGNMENT2SEM2DUE11SEPTEMBER2023

, MNM3709 ASS2 SEM 2 DUE 11 SEP



QUESTION 1
Refer to the Clover Danao case study in Business Cases: From South African
Companies(Niewenhuizen 2020:39-44). Analyse Clover Danao’s market; compile
a strategic report in which you (1) identify and practically describe the five role
players in the purchasing situation; and (2) explain the role of each player for
Clover Danao's products.

ROLE PLAYERS IN THE PURCHASING SITUATION
1. Role player: (1) Practical description: The retailer is a business
that sells Clover Danao's products directly to (2)
Retailer consumers. They act as a middleman between
Clover Danao and the end users.
2) Practical role: The retailer plays a crucial role in
distributing and selling Clover Danao's products to
the target market. They are responsible for
purchasing the products from Clover Danao and
ensuring they are stocked and displayed
appropriately in their stores. They also handle the
marketing and promotion of the products to
attract customers.
(1) Practical description: The wholesaler is an
2. Role player: intermediary between Clover Danao and the (2)
retailers. They purchase large quantities of Clover
Wholesaler Danao's products and distribute them to the
retailers.
(2) Practical role:The wholesaler plays a key role in
the supply chain of Clover Danao's products. They
buy in bulk from Clover Danao, store the products
in their warehouses, and then sell and deliver
them to the retailers. They provide a convenient
and efficient distribution channel for Clover Danao,
allowing the products to reach a wider market.