Mini- Sim Integrated Marketing Communication verified answers and questions 2023.

Mini- Sim Integrated Marketing Communication verified answers and questions 2023. Look at the PREFERENCES for the CHARACTERISTICS that matter the most to this target segment. What is most important in a backpack to this segment? - correct answers.Capacity and Eco-Friendly At 68%, Capacity and Eco-Friendly are tied for being the most important characteristics for this segment. Both CAPACITY and ECO-FRIENDLY are important for this market. In particular, why does the importance of the ECO-FRIENDLY characteristic, at 68%, make sense for this segment? Click on the response that you think makes the most sense. - correct answers.This segment tends to be more aware of what others in the segment think and would want to make sure they conform. What is the highest level of message AWARENESS that can be reached with the UNIVERSITY STUDENT based on a selection(s) of POSITIONING messages? - correct answers.50% Selecting Funky or Great Value by itself will result in a 50% message awareness. Adding more positioning choices tends to ... - correct answers.Decrease awareness with the target segment and decrease message clarity to that group. Sometimes, the market research we do for product development and the message testing we do for ad campaigns yield surprising results. Which positioning statement was most surprising for NOT yielding the highest AWARENESS with our target segment? - correct answers.Eco-Friendly Make sure that only the GREAT VALUE positioning message is selected before proceeding. Which MEDIA type is the most expensive per unit? - correct answers.TV As a result of the ability to reach a very large audience, advertisers can charge a lot more for this media type. What is the lowest cost MEDIA type? - correct answers.Poster This is the lowest cost media option, but it also has the lowest reach. Focusing only on the INTERNET tab, click through the MEDIA options and see how the DEMOGRAPHIC REACH changes with each option. Then do the same with the other MEDIA (PRINT, TV, RADIO and POSTER) categories. Which MEDIA types provide the least amount of reach? - correct answers.Print & Poster These two provide the least reach. Millennials use their phone and other portable devices to consume information and entertain themselves and tend not to pay attention to poster media. Spending no more than $4,000, select any combination of MEDIA options that you feel will help with your AWARENESS score. Remember, no INTERNET media use is allowed. - correct answers.Media Print: Fashion Magazine- 1x Radio: Top 40- 2x Positioning Message Great Value Turn 2 Pep Talk - correct answers.Looks like we did not meet our goal. I wonder - is it even possible for us to meet our awareness goal with this segment if we do not use Internet media? Work with Philip, who will help you find out. Let's spend another $4000. Now, make sure that media spend employs only INTERNET MEDIA. Explore the MEDIA VEHICLES to find those which have the best reach scores for this segment. Be sure to zero out the last campaign spend before you enter new values. - correct answers.Internet: Social Media- 4x Your Performance - correct answers.Overall Score- 100% Goal Success- 100/100 Questions Success 50/50 Mission Goals Awareness Level for University Students of at least 20% Challenge Succeeded!