AIPMM - CPM PRACTICE EXAM WITH COMPLETE SOLUTIONS RATED A+ 2023

Nature and characteristic of a service - Correct Answer intangibility inseparability variability perishability What are the 4 Kotler's Market Strategies? - Correct Answer Product Price Promotion Place What are Porter's 5 forces? - Correct Answer Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers What are the 7 phases of PLC? - Correct Answer Conceive Plan Develop Qualify Launch Deliver Retire What are the steps of NPD? (Phases) - Correct Answer Conceive Plan Develop Qualify What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) - Correct Answer Market Penetration What is the strategy for existing market/new product? (Ansoff's Growth Matrix) - Correct Answer Product Development What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) - Correct Answer Market Development What is the strategy for new market/new product? (Ansoff's Growth Matrix) - Correct Answer Diversification Market Objective: Gain awareness Competition: None