AIPMM - CPM PRACTICE EXAM WITH COMPLETE SOLUTIONS RATED A+ 2023
Nature and characteristic of a service - Correct Answer intangibility inseparability variability perishability What are the 4 Kotler's Market Strategies? - Correct Answer Product Price Promotion Place What are Porter's 5 forces? - Correct Answer Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers What are the 7 phases of PLC? - Correct Answer Conceive Plan Develop Qualify Launch Deliver Retire What are the steps of NPD? (Phases) - Correct Answer Conceive Plan Develop Qualify What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) - Correct Answer Market Penetration What is the strategy for existing market/new product? (Ansoff's Growth Matrix) - Correct Answer Product Development What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) - Correct Answer Market Development What is the strategy for new market/new product? (Ansoff's Growth Matrix) - Correct Answer Diversification Market Objective: Gain awareness Competition: None
Escuela, estudio y materia
- Institución
- AIPMM - CPM
- Grado
- AIPMM - CPM
Información del documento
- Subido en
- 19 de agosto de 2023
- Número de páginas
- 14
- Escrito en
- 2023/2024
- Tipo
- Examen
- Contiene
- Preguntas y respuestas
Temas
- what are porters 5 forces
- what are porters 5 forces
-
nature and characteristic of a service
-
what are the 4 kotlers market strategies
-
what are the steps of npd phases
Documento también disponible en un lote