Your name: Date of submission:
Chantal Vermeulen 29 January 2023
Choose ONE of the following TEFL business areas. Base your responses for ALL sections of the assignment on the business area you
choose:
Option 1:
Online TEFL students in Asia and/or Europe
Option 2:
In-person TEFL lessons for non-native English speakers
Option 3:
Specialist TEFL lessons for Business English and/or IELTS students
WHICH OPTION HAVE YOU CHOSEN?
Option 3: Specialist TELF lessons for Business English and/or IELTS students
, MARKET ANALYSIS (125 – 175 words, including SWOT)
(174 words SWOT analysis alone)
Summarise your evaluation of the internal, external and macro factors that will inform your business plan. Present this in a SWOT
analysis.
MY SWOT ANALYSIS (173 words)
Strengths Weaknesses
• Pay rates higher than being permanently employed • Inconsistant workload
• Can determine what I earn • Overloaded one month, trouble finding work the next
• Can teach from anywhere • Flood in the market of tutors caused by new Chinese
• Have flexibility regulations
• Can maintain a healthy work-life balance • No company benefits as a freelancer
• limit corporate clothing purchases • Solely responsible for own medical insurance, retirement
• aleviate travel expenses fund, data, cell phone costs etc.
• Solely responsible to submit own tax returns and keep details
of my income and expenditure, and hire my own bookkeepe
Opportunities Threats
● There is more students opting to study online ● Daily loadshedding
● I can take advantage of this opportunity and provide ● Majority of students want tutors with American accents
online Engish Tutoring ● The majority of vacancies listed for online tutoring require a
● obtain a degree to widen job opportunities degree + TEFL
Chantal Vermeulen 29 January 2023
Choose ONE of the following TEFL business areas. Base your responses for ALL sections of the assignment on the business area you
choose:
Option 1:
Online TEFL students in Asia and/or Europe
Option 2:
In-person TEFL lessons for non-native English speakers
Option 3:
Specialist TEFL lessons for Business English and/or IELTS students
WHICH OPTION HAVE YOU CHOSEN?
Option 3: Specialist TELF lessons for Business English and/or IELTS students
, MARKET ANALYSIS (125 – 175 words, including SWOT)
(174 words SWOT analysis alone)
Summarise your evaluation of the internal, external and macro factors that will inform your business plan. Present this in a SWOT
analysis.
MY SWOT ANALYSIS (173 words)
Strengths Weaknesses
• Pay rates higher than being permanently employed • Inconsistant workload
• Can determine what I earn • Overloaded one month, trouble finding work the next
• Can teach from anywhere • Flood in the market of tutors caused by new Chinese
• Have flexibility regulations
• Can maintain a healthy work-life balance • No company benefits as a freelancer
• limit corporate clothing purchases • Solely responsible for own medical insurance, retirement
• aleviate travel expenses fund, data, cell phone costs etc.
• Solely responsible to submit own tax returns and keep details
of my income and expenditure, and hire my own bookkeepe
Opportunities Threats
● There is more students opting to study online ● Daily loadshedding
● I can take advantage of this opportunity and provide ● Majority of students want tutors with American accents
online Engish Tutoring ● The majority of vacancies listed for online tutoring require a
● obtain a degree to widen job opportunities degree + TEFL
