MGT 6311 final Exam With Complete Solution

MGT 6311 final Exam With Complete Solution near field communication - Answer a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code - Answer quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile - Answer personal, always carried, always on, build in payme nt, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface defining mobile channels - Answer SMS/MMS, USSD (menu of options when customer calls you), beacon (low energy bluetooth device), AR/VR mobile benefits - Answer hyper local and interactive marketing, which can greatly increase engagement. People spend more time online than with any other med ia, much on mobile. measure & optimize along the way. call to action - Answer a phrase written to motivate the reader to take action su ch as sign up for our newsletter or book car hire today email service provider - Answer a service that helps you design and send emails hard bounce - Answer the failed delivery of email communication due to a n undeviating reason like a non existent address Internet protocol - Answer an exclusive number that is used to represent every sing le computer in a network internet service provider - Answer The company providing you access to the Internet, for example, MWEB, AOL and Yahoo! open rate - Answer The percentage of emails determined as opened out of the total number of emails sent opt-in - Answer Giving permission for emails to be sent to you Opt-out - Answer Also known as unsubscribe. The act of removing oneself from a list or lists so that specified information is no longer received via email self bounce - Answer The failed delivery of an email due to a deviating reason like a n overloaded email inbox or a server failure. unique forwarders - Answer This refers to the number of individuals who forwarde d a specific email on. white list - Answer A list of accepted email addresses that an ISP, a subscriber or oth er email service provider allows to deliver messages regardless of spam filter settin gs direct marketing options - Answer promotional emails, newsletters, transactional emails, SMS marketing goals of promotional emails - Answer user makes a purchase, user downloads content, user requests further info rules for unsolicited emails and SMS - Answer you cannot send communications withou t someone's permission and if they want to unsubscribe, you have to meet their request or face penalties in many jurisdictions parts of an email - Answer sender information, subject line, preheader, heade r, personalized greeting, footer, unsubscribe link writing for direct marketing - Answer 1. limit in message links to just the CTA if possible 2. subject line is all important useful email KPIs - Answer open rate, CTR< number of emails forwarded, ROI, n umber of social shares, database growth, conversion rate, delivery or bounce rate video cards - Answer calls to action that pop up during a video and entice certain actions from viewers video search engine optimization - Answer optimizing video for search engines, similar to the way in which one would optimize a website to rank higher on the SERPs video syndication - Answer the process of distributing and getting search coverage for videos video content - Answer videos made to entertain, inform, share updates, or otherwise enlighten or delight the viewer video ads - Answer simply adverts that are filmed and formatted for onlin e use