t
en
nm
ro
vi
En
e
Please check the examination details below before entering your candidate information
iv
it
Candidate surname Other names
et
mp
co
Centre Number Candidate Number
a Pearson Edexcel
in
Level 3 GCE
ss
ne
Friday 7 June 2019
si
bu
ng
ti
Morning (Time: 2 hours) Paper Reference 9BS0/03
ga
ti
Business
19 es
20 nv
I
Advanced
Paper 3: Investigating business in a competitive
environment
You must have: Total Marks
Insert (enclosed)
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
*P56802A0128*
P56802A
©2019 Pearson Education Ltd.
1/1/1/1/1/1
, t
en
nm
ro
vi
En
e
iv
it
Answer ALL questions.
et
mp
SECTION A
co
a
Read the following extracts (A to D) before answering Question 1.
in
ss
Write your answers in the spaces provided.
ne
si
Extract A
bu
ng
UK holiday trends for 2017
ti
ga
Research by the Association of British Travel Agents (ABTA) shows an increase in bookings
ti
19 es
for all-inclusive holidays. For consumers seeking value for money, ease of travel and a
20 nv
stress-free break, all-inclusive holidays provide the best solution.
I
With the UK £ sterling exchange rate and its economy both remaining uncertain,
all-inclusive holidays, to destinations such as Mexico and South Africa, are easier to
budget for.
The income elasticity of demand for holidays has increased for some UK tourists.
Some consumers are switching from two-week beach holidays in favour of short-term
experiences, such as city breaks or staycations.
(Sources adapted from: https://www.howardtravel.com/about-us/blog/item/58-travel-
trends-2017 and https://www.visitbritain.org/sites/default/files/vb-corporate/
Documents-Library/documents/Culture_and_Heritage_Topic_Profile_Full.pdf )
Extract B
Shanghai Disney
The Shanghai Disney resort opened in June 2016, the first Disney resort on the Chinese
mainland and the sixth worldwide. By May 2017, Shanghai Disney welcomed its
10 millionth visitor. It has enjoyed success in China because of the popularity of American
culture amongst the younger generation in China.
Ding Song, of the China Development Institute, commented: “The Shanghai government
played a very important role in the establishment of Shanghai Disney by funding
research and development, as well as supplying the land.”
Shanghai Disney is being operated in cooperation with Chinese company Fosun
International.
Competition from Chinese rivals was expected to intensify over time, so in 2018 Shanghai
Disney extended the resort to include Toy Story Land.
Other western theme park companies are seizing the opportunity to operate in China,
due to its expanding middle class. Construction began in November 2017 on a $7.4bn
Universal Studios’ park in Beijing, which is expected to open in 2020.
(Source adapted from: Shanghai Disney welcomes 11m visitors in first year
- By Tom Hancock © The Financial Times, June 19 2017 and http://
www.ecns.cn/business/2017/11-13/280636.shtml)
2
, t
en
nm
ro
vi
En
e
iv
it
Extract C
et
mp
Exchange rate of $US and euro to £ sterling (2013-17)
co
a
in
2013 2014 2015 2016 2017
ss
ne
$US to £1 1.56 1.64 1.52 1.35 1.28
si
bu
ng
Euro to £1 1.18 1.24 1.38 1.22 1.14
ti
ga
Average number of holidays taken per adult in the UK per year (2013-17)
ti
19 es
20 nv
I
2013 2014 2015 2016 2017
UK Holidays 1.9 1.8 1.7 2.0 2.1
Holidays Abroad 1.2 1.2 1.5 1.4 1.7
Total Holidays 3.1 3.0 3.2 3.4 3.8
© UKForex Ltd 2018
3
en
nm
ro
vi
En
e
Please check the examination details below before entering your candidate information
iv
it
Candidate surname Other names
et
mp
co
Centre Number Candidate Number
a Pearson Edexcel
in
Level 3 GCE
ss
ne
Friday 7 June 2019
si
bu
ng
ti
Morning (Time: 2 hours) Paper Reference 9BS0/03
ga
ti
Business
19 es
20 nv
I
Advanced
Paper 3: Investigating business in a competitive
environment
You must have: Total Marks
Insert (enclosed)
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
*P56802A0128*
P56802A
©2019 Pearson Education Ltd.
1/1/1/1/1/1
, t
en
nm
ro
vi
En
e
iv
it
Answer ALL questions.
et
mp
SECTION A
co
a
Read the following extracts (A to D) before answering Question 1.
in
ss
Write your answers in the spaces provided.
ne
si
Extract A
bu
ng
UK holiday trends for 2017
ti
ga
Research by the Association of British Travel Agents (ABTA) shows an increase in bookings
ti
19 es
for all-inclusive holidays. For consumers seeking value for money, ease of travel and a
20 nv
stress-free break, all-inclusive holidays provide the best solution.
I
With the UK £ sterling exchange rate and its economy both remaining uncertain,
all-inclusive holidays, to destinations such as Mexico and South Africa, are easier to
budget for.
The income elasticity of demand for holidays has increased for some UK tourists.
Some consumers are switching from two-week beach holidays in favour of short-term
experiences, such as city breaks or staycations.
(Sources adapted from: https://www.howardtravel.com/about-us/blog/item/58-travel-
trends-2017 and https://www.visitbritain.org/sites/default/files/vb-corporate/
Documents-Library/documents/Culture_and_Heritage_Topic_Profile_Full.pdf )
Extract B
Shanghai Disney
The Shanghai Disney resort opened in June 2016, the first Disney resort on the Chinese
mainland and the sixth worldwide. By May 2017, Shanghai Disney welcomed its
10 millionth visitor. It has enjoyed success in China because of the popularity of American
culture amongst the younger generation in China.
Ding Song, of the China Development Institute, commented: “The Shanghai government
played a very important role in the establishment of Shanghai Disney by funding
research and development, as well as supplying the land.”
Shanghai Disney is being operated in cooperation with Chinese company Fosun
International.
Competition from Chinese rivals was expected to intensify over time, so in 2018 Shanghai
Disney extended the resort to include Toy Story Land.
Other western theme park companies are seizing the opportunity to operate in China,
due to its expanding middle class. Construction began in November 2017 on a $7.4bn
Universal Studios’ park in Beijing, which is expected to open in 2020.
(Source adapted from: Shanghai Disney welcomes 11m visitors in first year
- By Tom Hancock © The Financial Times, June 19 2017 and http://
www.ecns.cn/business/2017/11-13/280636.shtml)
2
, t
en
nm
ro
vi
En
e
iv
it
Extract C
et
mp
Exchange rate of $US and euro to £ sterling (2013-17)
co
a
in
2013 2014 2015 2016 2017
ss
ne
$US to £1 1.56 1.64 1.52 1.35 1.28
si
bu
ng
Euro to £1 1.18 1.24 1.38 1.22 1.14
ti
ga
Average number of holidays taken per adult in the UK per year (2013-17)
ti
19 es
20 nv
I
2013 2014 2015 2016 2017
UK Holidays 1.9 1.8 1.7 2.0 2.1
Holidays Abroad 1.2 1.2 1.5 1.4 1.7
Total Holidays 3.1 3.0 3.2 3.4 3.8
© UKForex Ltd 2018
3
