IAB questions with correct answers

Ad delivery - Answer Two methods are used to deliver ad content to the user - server-initiated and client-initiated, which are explained in the diagrams below. Ad download - Answer When an ad is downloaded by a server to a user's browser. Ads can be requested, but aborted or abandoned before actually being downloaded to the browser, and hence there would be no opportunity to see the ad by the user. Ad exchange - Answer An ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges' business models and practices may include features that are similar to those offered by ad networks. For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants. Ad impression - Answer Ad impressions are the count of ads which are served to a user. Ads can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. Two methods are used to deliver ad content to the user Server-initiated. The publisher's web content server for making requests, formatting and re-directing content Client-initiated. Ad counting relies on the user's browser to perform these activities.