Strategic Drift theory
-
strategic
there
drift -
when
strategy
a
changed quickly enough
is not &
is a distance btwn where a business should be & Where it is
(no longer relavant to external environment)
tofte 01
to
=
make long
to
drifteddeath
A business should monitor its external d internal
constantly
whether
environment to assess it is :
> Ahead of O curve
> In pace with O
>
Laggered behind the o curve .
.
If business identifies
strategic drift then it needs to take action to d drift d
ensure it responds to environment to remain competitive
Businesses that failed from strategic drift Toys - -
R Us Nokia
-
,
why strategic Drift takes place?
-
fails to adapt to 0 environment
-
what worked b4 doesn't work now -
often built success
complacency has set in previous on
-
-
Senior
management deny there's a problem
.
-
strategic
there
drift -
when
strategy
a
changed quickly enough
is not &
is a distance btwn where a business should be & Where it is
(no longer relavant to external environment)
tofte 01
to
=
make long
to
drifteddeath
A business should monitor its external d internal
constantly
whether
environment to assess it is :
> Ahead of O curve
> In pace with O
>
Laggered behind the o curve .
.
If business identifies
strategic drift then it needs to take action to d drift d
ensure it responds to environment to remain competitive
Businesses that failed from strategic drift Toys - -
R Us Nokia
-
,
why strategic Drift takes place?
-
fails to adapt to 0 environment
-
what worked b4 doesn't work now -
often built success
complacency has set in previous on
-
-
Senior
management deny there's a problem
.
