Hybris Marketing 1702: Commerce Marketing questions with correct answers

Types of Algorithms (Optimized) - Answer *Association*- discover hidden relationships in large data sets *Query*: can be represented as SQL queries. ex. Top-N items by quantity sold *Item-Mapping*: map a value from one domain to another with a database lookup or by computation Types of Algorithms (Non-Optimized) - Answer *Collaborative Filtering* - analyze the preferences and recommendations made by similar users *Postprocessing*- take the result set of other algorithms and manipulate it KPIs for Recommendation Scenarios - Answer *Impressions*- number of times a scenario has provided recommendations to a consuming app. A single impression is generated each time a consuming app. fetches recos. *Click-through Rates* - the proportion(%) of recommended items that are clicked on by consumers *Conversion Rate* - % of recommended items that are purchased by users. The conversion rate= number of conversions/ total number of click-throughs. When a model expires and and a new model becomes active the values associated to each key figure are reset.