MGT 6311 final (Questions and correct answers)

near field communication correct answers a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code correct answers quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile correct answers personal, always carried, always on, build in payment, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface defining mobile channels correct answers SMS/MMS, USSD (menu of options when customer calls you), beacon (low energy bluetooth device), AR/VR mobile benefits correct answers hyper local and interactive marketing, which can greatly increase engagement. People spend more time online than with any other media, much on mobile. measure & optimize along the way. call to action correct answers a phrase written to motivate the reader to take action such as sign up for our newsletter or book car hire today email service provider correct answers a service that helps you design and send emails hard bounce correct answers the failed delivery of email communication due to an undeviating reason like a non existent address Internet protocol correct answers an exclusive number that is used to represent every single computer in a network internet service provider correct answers The company providing you access to the Internet, for example, MWEB, AOL and Yahoo! open rate correct answers The percentage of emails determined as opened out of the total number of emails sent opt-in correct answers Giving permission for emails to be sent to you Opt-out correct answers Also known as unsubscribe. The act of removing oneself from a list or lists so that specified information is no longer received via email self bounce correct answers The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure.