Section 2. Topic 4
Internal and external communication : Action is taken.
Effective communication and its importance :
Message is received.
Communication -
Passing on or exchange of information.
Method/channel is
It should be constant,clear and easy in a business. selected.
It happens between the business and its
stakeholders, The message is
created by the sender
= The best communication method for the situation
= The needs of the receiver
= External influences may slow down the message
= The communication may need follow up.
The message will be passed along the chain.
, The business needs to check that it was received. Formal and Informal Comm.
The sender needs to look for feedback. ● Formal comm. needs to be presented
in a professional way. Done by
Benefits of good communication : managers and owners, it needs to be
● Employees can feel valued. without errors.
● Employees will work more efficiently. ● Example : a manager writing a letter
● Customers may become more loyal. to an employee to warn him.
● Tasks are completed quickly.
Informal comm. :
Internal : ● Can be internal or external.
Orders or instructions to employees about specifications. ● Done in shorthand.
Example : ● Employees in a business can send
Daily News in Egypt can use emails/memos for internal emails to each other.
comm.
External :
Information to the business’s stakeholders.
Example : change in amount from the supplier.
Internal and external communication : Action is taken.
Effective communication and its importance :
Message is received.
Communication -
Passing on or exchange of information.
Method/channel is
It should be constant,clear and easy in a business. selected.
It happens between the business and its
stakeholders, The message is
created by the sender
= The best communication method for the situation
= The needs of the receiver
= External influences may slow down the message
= The communication may need follow up.
The message will be passed along the chain.
, The business needs to check that it was received. Formal and Informal Comm.
The sender needs to look for feedback. ● Formal comm. needs to be presented
in a professional way. Done by
Benefits of good communication : managers and owners, it needs to be
● Employees can feel valued. without errors.
● Employees will work more efficiently. ● Example : a manager writing a letter
● Customers may become more loyal. to an employee to warn him.
● Tasks are completed quickly.
Informal comm. :
Internal : ● Can be internal or external.
Orders or instructions to employees about specifications. ● Done in shorthand.
Example : ● Employees in a business can send
Daily News in Egypt can use emails/memos for internal emails to each other.
comm.
External :
Information to the business’s stakeholders.
Example : change in amount from the supplier.
