INFO 6215 business analysis - Northeastern University. Homework Week 10-Ind: Case: Rent the Runwa

INFO 6215 business analysis - Northeastern University. HW Week 10-Ind: Case: Rent the Runway HW Week 10-Ind: Case: Rent the Runway Name: Aarjav Dut Case: RTR Summary: Rent the Runway case study t ells us how a simplest of an idea can turnout to be the biggest achiever in the market. It was an idea, nobody was thinking about, and yet young women had the dream and hence the requirement to wear the elitist and trendiest fashion available. The cofounders empathized with their target customers and had a very calculated approach before they could open the app to everyone. They contacted the designers, surveyed the competitors and performed market trials before they even began developing the website. And once they built the website, they again very carefully selected their audience, measured their demands and acted accordingly to them. Thus, the case also tells us how the idea of renting high end fashion, was perceived and developed into this amazing website that the cofounders had not even anticipated to become such a hit. Assignment questions: 1. As the case ends in January 2010, the cofounders are considering whether to: (A) stick with the original plan to pursue operational improvements in 2010 before raising more money in early 2011; or (B) accelerate fundraising in order to expend inventory and product range, enabling RTR to serve a broader set of customer segments and usage occasions. What would be your recommendation to them and why? 2. Let’s assume the founders decided to expand aggressively. What is more challenging: expanding to older demographics or adding new product categories (in addition to dresses)? Why? Make sure to think about all aspects of business. 3. How many different MVPs did they do before the launch? Describe each trial and what did they learn from it. 4. Create a timeline of actions undertaken by RTR founders. Do you agree with the decision to pursue each action? Did they make any mistakes? Explain. 5. Three most important things you learned from this case?