Ticketing Final Exam Prep; A+ GUARANTEED

The 3 Step Approach to Drive Sales consists of steps to retain fans, grow fans and acquire fans. correct answers T An easy way for events to thank group patrons for attending an event is to give personalized group recognition during events. correct answers T Group sales discounts are typically based on the seat locations and not on the number of tickets a group purchases. correct answers F Groups are required to pay for their group reservations usually at least one week prior to the event. correct answers T The event contract with a promoter specifies the ticket prices, discounts and complimentary ticket policies for the event. correct answers T Reselling complimentary tickets to an event you receive as an employee of that event is considered unethical behavior because it does not maintain the highest standard of personal conduct expected in the industry. correct answers T The purpose of the Retain phase of the 3 Step Approach to Drive Sales is to focus on existing customers who are at the middle or lower end of the escalator. correct answers F Pre- or post-event gatherings and Meet & Greets are popular promotions to attract ticket buyers. correct answers T One of the 4 P's of Marketing is Product. The product in Ticketing is the venue. correct answers F Successful group sales representatives will sell the event experience to engage their group clients. correct answers T Applying the 4 P's of marketing is essential for all marketing all categories of events correct answers T Guest Services is the main point of contact for monitoring ADA seating sections during an event. correct answers T The International Ticketing Association advances the success of the admission service industry and its members through its Code of Ethics. correct answers T One of the drawbacks with group sales is that reservations on ticket blocks occur after the event has gone on-sale to the public. correct answers F