IAB Digital Marketing Media Foundations Certification QUESTIONS WITH COMPLETE SOLUTIONS

explain the traditional consumer buying funnel correct answer: The funnel of how a consumer makes a purchase decision. What are the 6 steps of the traditional consumer buying funnel correct answer: 1. Awareness 2. Consideration 3. Preference 4. Purchase 5. Loyalty 6. Advocacy What does Awareness in the buying funnel mean? correct answer: The consumer knows about your product in the industry What does Consideration in the buying funnel mean? correct answer: Your product is one of the few within the industry that the consumer is choosing between What does Preference in the buying funnel mean? correct answer: The consumer compares multiple products and their attributes to find the best one for them What does purchase in the buying funnel mean? correct answer: the consumer decides to buy your product over competitiors What does loyalty mean in the buying funnel? correct answer: The consumer decides to continue to buy from a single brand What does advocacy mean in the buying funnel? correct answer: The consumer loves the brand so much they promote it to friend, family, and social network What was added as the consumer decision jou