Points 50
Questions 25
Time Limit 60 Minutes
Instructions
The quiz:
Covers the Learn material from Module 4: Week
4. Contains 25 multiple-choice questions.
Is limited to 60 minutes.
Allows 1 attempt.
Is worth 50 points.
Submit this assignment by 11:59 p.m. (ET) on Monday of Module 4: Week 4.
Attempt History
Attempt Time Score
LATEST Attempt 1 34 minutes 46 out of 50
Score for this quiz: 46 out of 50
This attempt took 34 minutes.
,Question 1
pts
________ occurs when we remember a message but forget the reason for discounting it.
Delayed reaction
Short-term memory
The sleeper effect
Attitude inoculation
What Are the Elements of Persuasion?
Question 2
pts
Bill is a car salesman. He is trying to sell a moderately expensive car to a client. In
order to use the door-in-the-face technique effectively, Bill must ________.
, quote a high price first and reduce it later
make an initial offer and increase the price later
use a one-sided argument to convince the client
quote one price and stick to it
What Are the Elements of Persuasion?
Question 3
pts
The ________ effect refers to how information that is presented last sometimes has the most
influence.
recency
primacy