Comm 375 Exam 3 | With Complete Solution

What are two defining characteristics of reality TV? - Real people serve as "characters" and the content is unscripted What is audience activity? - Represents how selective people are when they approach media use and how involved they are with the content How does audience activity function in uses and gratifications theory? - Audiences are active because they select media context that they believe will provide the gratification that they are seeking. What are the two general types of TV viewing identified by Rubin? - Ritualistic viewer (watches television out of habit to pass time; for companionship, relaxation, arousal, and escape. Focuses more on using television as a medium and less on the specific program content) Instrumental viewing (reflects selective and purposive exposure to specific television content. More active and involving viewing experience) What two dominant aspects of reality TV are examined in this study? - Real people acting out their real lives encourages audience interest & identification What are the four contexts included in Street's ecological model? - Media Context Organizational Context Cultural Context Political-legal Context How have doctors generally been portrayed on TV? - omnipotent healers who represented the authority within the hospital What is the definition of cultivation theory? - Examines the long-term effects of television