Marketing Cloud Consultant - Verified Exam Q's | 130 Questions with 100% Correct Answers

What's the best way to suppress competitors? - Auto-suppression list. can be assigned across an enterprise OR specific BU, by send classification. (verified in help documentation) What are the implications of using an auto-suppression list? - automatically republishes all triggered sends in the account. Clear triggered send queues before enabling. Subscribers in a triggered send queue when the feature is enabled are not auto-suppressed. (verified in help documentation) What warrants the creation of a new BU? - - Branding - different branding - Demographic - if you have a global company and teams in each region - Organizational structure - teams that don't have anything to do with each other - Sandbox/testing - Franchise model SOAP vs. REST APIs? - REST API exposes broader access to MC capabilities SOAP API provides comprehensive access to most email functionality What should a REST API be used for? - Contacts Content Builder Journey Builder Mobile Connect MobilePush Campaigns Triggered Sends (may also use SOAP)