AQA Conformity notes

Conformity
Asch C. 1951) Basline procedure
AIMS :
he devised a procedure to measure the extent that

people conformed to the opinion of others , even in a

situation when the
'
others answers are clearly wrong .




Findings and Baseline study :


Asch found that the naive
participants conformed
36.8% the time This shows a
high level of conformity
of
.




When the situation is
unambiguous .




There were individual differences , 25%
of the
participants never gave a wrong answer Cie never
:




conformed)
75% conformed at least once
Asch conducted he showed
further studies where
that certain variables lead to less or more
conformity -




( comparison
•
lines
- They were shown 2
large cards .
On one was a


standard wine and the other were 3 comparison




I
on


lines One
.




of the 3 comparison lines was the same


length as the standard line and the other 2

were always clearly different .
Each
group
member stated which
of the 3 lines matched
✗ A B C
the standard one .




Lpp standard wise




variables Asch :
investigated by
variable 2 :
Group size
Asch varied the number of Confederates in each

group between 1 and 25C total group size
between 2 and I 6)