WGU C724 Information Systems Management Unit 8 Module 14 Already Passed

WGU C724 Information Systems Management Unit 8 Module 14 Already Passed Mobile Internet devices and Web 2.0 What has enabled social media use to grow exponentially over the past decade, dramatically changing how individuals and organizations communicate and conduct business? a.) The Internet b.) Broadband packet switched data communications c.) Mobile Internet devices and Web 2.0 LinkedIn Which social media site has made employee recruitment more economical and efficient? a.) Twitter b.) Facebook c.) LinkedIn Educating employees about social media threats Which method can businesses utilize to thwart social media risks and threats? a.) Creating their own social media platforms b.) Educating employees about social media threats c.) Opting out of social media channelsThe ability to review and target candidates based on their background What is the business benefit of a social media website like LinkedIn? a.) The ability to reduce wages due to proliferation of candidates. b.) The ability to review and target candidates based on their background. c.) The ability to always find the right candidates. Social media What other sources of information besides a resume, cover letter, and interviews are employers using when evaluating candidates? a.) Social media b.) Social network c.) Social profile To increase traffic to the organization's website What is the responsibility of a search engine optimization (SEO) specialist? a.) To develop an Internet marketing campaign b.) To increase traffic to the organization's website c.) To work as the organizational liaison for search engine companies Social media has replaced where people get their news How has social media influenced the dissemination of news and current events? a.) Social media has replaced where people get their news.b.) Social media has replaced Internet news content sites. c.) Social media has replaced where people get their entertainment. The assassination of Osama Bin Laden What major event in American history was tweeted 20 minutes before any established news organization made the announcement? a.) The assassination of Osama Bin Laden b.) The election results of Barack Obama c.) The capture of Saddam Hussein Facebook Which social media site is the most commonly used? a.) Facebook b.) Twitter c.) Instagram Business strategy Which of the following is NOT a benefit to business from social media apps? a.) Business strategy b.) User generated feedback c.) Targeted sales promotions Public relations use social media to respond to negative news quickly, as well as for promoting positive news How is social media an effective public relations tool? a.) Public relations use social media to build individual customer relationships and brand recognition. b.) Public relations use social media to respond to negative news quickly, as well as for promoting positive news.c.) Public relations use social media to communicate their business plans. 3/4 What portion of small businesses fear potential damage from social media? a.) 1/3 b.) 1/2 c.) 3/4 First degree means users are connected; second degree means they share mutual contacts What is the difference between a first degree connection and second degree connection on LinkedIn? a.) First degree means a current employee; second degree means a top candidate. b.) First degree means a top candidate; second degree means a back up candidate. c.) First degree means users are connected; second degree means they share mutual contacts. Provocative photos What information displayed in social media can disqualify a job candidate? a.) Professional blogs b.) Provocative photos c.) Professional associations b What is the salary range of new and emerging social media jobs? a.) $30,000-$50,000 b.) $45,000-$70,000 c.) $80,000-$100,000False [True/False] Social media platforms, such as Twitter, enable news stories to be searched by a large number of users. a.) True b.) False Valuation analysis Which of the following is NOT a trading use that has emerged from investors applying social media? a.) Sentiment analysis b.) Trend analysis c.) Valuation analysis Facebook Which social media site do teens use the most? a.) Snapchat b.) Pinterest c.) Facebook Human resources can target and recruit applicants based on specific qualifications or skills How has LinkedIn impacted business? a.) Human resources can target and recruit applicants based on specific qualifications or skills. b.) Businesses can market to hundreds of millions of possible customers. c.) LinkedIn enables business customer loyalty programs. Trust built through customer interaction The business value of using social media as a marketing tool relies on the WHAT?a.) Distribution of mass messages to customers b.) Ability to communicate business plans c.) Trust built through customer interaction Malware infection What is the greatest business security threat from social media applications? a.) Hacking b.) Malware infection c.) Denial of service attack True [True/False] The business benefit of LinkedIn is the ability to target a large number of users with specific skills or education. a.) True b.) False Employers validate qualifications, references, and skills What is the benefit of employers researching social media information on job candidates? a.) Employers evaluate the types of friends candidates keep. b.) Employers validate qualifications, references, and skills. c.) Employers evaluate candidates' personal interests. Develop public profiles for organizations in order to enable interaction with customers What does an organization's social media strategist do? a.) Serve as the liaison between the organization and the online community.