MARKETING FINAL EXAM: With answers

instructions Your Final Exam is due at the time of our scheduled Final Exam. This exam is due promptly at the beginning of that Final Exam period (I'll announce that date later in the semester). This exam must be typed (word processed). Please place your exam in an envelope with your name and our course number on the outside. Be sure to make a copy of your exam in case it becomes lost. Late papers will not be accepted; a grade of zero (0) will be given to those that don't turn in this exam on time—Don't Be Late! Exam value = 100 pts.The Exam ItselfYour exam consists of four (4) questions. Each is worth 25 pts. Be complete in all your answers.Demonstrate depth of learning and understanding by writing as much as you know about the question areas. You do not need to re-write the question. Write the question number and then your answer. Be sure to answer all parts of each question to achieve maximum credit. 1.Taking the communications model on p. 413 (Fig. 14.2),demonstrate how a marketer should construct a) a personal sales message to sell to a buyer and b) an advertisement to sell a mass audience. Follow the steps and illustrate (and explain) with your examples. You may pick any product or service area for your illustrations.To communicate what is trying to be said effectively, marketers need to understand how to communicate words properly to the buy or a mass audience. There are two major parties to communication, one being the sender and the other being the receiver. Other major tools required for communication are message, and media. There are four more major communication functions, which are encoding, decoding, response, and feedback. The last element involved