Rusbult’s Investment Model
1
, Satisfaction and comparison with alternatives
Satisfaction is based on the concept of comparison level (CL).
Each partner is generally satisfied if they are getting more out of the relationship than they
expect based on previous experience and social norms.
Profitable relationship= more rewards and few costs.
Seen in SET, a comparison with alternatives (CLalt) is made- there is a possibility of having no
romantic relationship at all.
Investment size
2
1
, Satisfaction and comparison with alternatives
Satisfaction is based on the concept of comparison level (CL).
Each partner is generally satisfied if they are getting more out of the relationship than they
expect based on previous experience and social norms.
Profitable relationship= more rewards and few costs.
Seen in SET, a comparison with alternatives (CLalt) is made- there is a possibility of having no
romantic relationship at all.
Investment size
2
