Test Bank for Applied Marketing 1st Edition

Test Bank for Applied Marketing 1st Edition Package Title: Loos Testbank Course Title: Marketing Chapter Number: 1 Question type: Multiple Choice 1) The breadth of marketing decisions is referred to as what? a) The 4Ps of marketing b) The marketing plan c) The marketing strategy d) The creative concept Answer: a Difficulty: Easy Bloomcode: Knowledge Learning Objective 1: 1.1 Describe some common misconceptions about marketing. Section Reference 1: What Marketing Is Not Standard 1: AACSB || Communication 2) Marketing is best described as what? a) Sales b) Advertising c) Managing exchanges d) Creating needs and wants Answer: c Difficulty: Easy Bloomcode: Knowledge Learning Objective 1: 1.2 Provide an accurate definition of marketing. Section Reference 1: Marketing Defined Standard 1: AACSB || Communication 3) Which skill set is required to be a good marketer? a) Experience in professional sales b) A high degree of creativity c) Understanding algebra and calculus d) Basic math skills Answer: d Difficulty: Easy Bloomcode: Knowledge Learning Objective 1: 1.1 Describe some common misconceptions about marketing. Section Reference 1: What Marketing Is Not Standard 1: AACSB || Communication 4) All of these are common misconceptions about what marketing is EXCEPT: a) managing exchanges with customers. b) making people buy things they don’t need. c) an art, and you either have the gift for it or you don’t. d) it does not involve numbers. Answer: a Difficulty: Easy Bloomcode: Knowledge Learning Objective 1: 1.1 Describe some common misconceptions about marketing. Section Reference 1: What Marketing Is Not Standard 1: AACSB || Communication 5) At a minimum, what percentage of new products fail? a) 80% b) 50% c) 35% d) 10% Answer: c Difficulty: Easy Bloomcode: Knowledge Learning Objective 1: 1.2 Provide an accurate definition of marketing. Section Reference 1: Marketing Defined Standard 1: AACSB || Communication