SmartBook 2.0 Chapter 5 Assignment
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1.Big data Which term describes both the growth in information that inundates businesses each day and the complex tools used to analyze the data and derive meaningful insights?
2.Marketing information system Which tool gives managers information to help them create customer value and strengthen customer relationships?
3.False
Reason:
Marketers might skip steps in the marketing research process if an early solution is found to a problem or they might go back to a step if they need to gath-
er additional information or ana-
lyze data.True or false: The marketing research process is always done in a linear fashion, following each step in order.
4.Problem definition Jane's company sells cookies to grocery stores. Recently, its sales have dropped, but the company is not sure why. Jane has been asked to pinpoint the reasons for the drop in sales. Which aspect of marketing research has Jane been asked to do?
5.Monitor marketing performance
Evaluate marketing actions
Identify and define marketing op-
portunitiesMarketers use marketing research to do which of the following? (Check all that apply.)
6.volume, velocity, and variety As it applies to the concept of big data, your text notes that both structured and unstructured information is growing expo-
nentially with regard to _______.
7.plan development SmartBook 2.0 Chapter 5 Assignment
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You would decide what type of research you will use during the _______ stage of the marketing research process.
8.Marketing Information A(n) ________________ system helps a company continuously capture marketing information and stores that information so that it is accessible to researchers.
9.Data collection _______ is the third step in the marketing research process.
10.Taking action
Data collection
Plan development
Problem definition
Data analysisWhich of the following are steps in the marketing research process? (Check all that apply.)
11.Problem Definition The first step a marketing team takes in the marketing research process is _______.
12.marketing research The process of using information to link customers, consumers, and the public to the marketer is referred to as _______.
13.Data Analysis Carli is taking the information she learned from the focus group and placing it into a spreadsheet, so she can identify the trends in buying habits of the participants. Which stage of the marketing research process is Carli in?
14.research design Another name for the plan development stage of marketing research is _______.
15.Primary or Secondary When beginning the process of data col-
lection, a firm must decide whether to use _______ or _______ data.
Study online at https://quizlet.com/_8pds17
1.Big data Which term describes both the growth in information that inundates businesses each day and the complex tools used to analyze the data and derive meaningful insights?
2.Marketing information system Which tool gives managers information to help them create customer value and strengthen customer relationships?
3.False
Reason:
Marketers might skip steps in the marketing research process if an early solution is found to a problem or they might go back to a step if they need to gath-
er additional information or ana-
lyze data.True or false: The marketing research process is always done in a linear fashion, following each step in order.
4.Problem definition Jane's company sells cookies to grocery stores. Recently, its sales have dropped, but the company is not sure why. Jane has been asked to pinpoint the reasons for the drop in sales. Which aspect of marketing research has Jane been asked to do?
5.Monitor marketing performance
Evaluate marketing actions
Identify and define marketing op-
portunitiesMarketers use marketing research to do which of the following? (Check all that apply.)
6.volume, velocity, and variety As it applies to the concept of big data, your text notes that both structured and unstructured information is growing expo-
nentially with regard to _______.
7.plan development SmartBook 2.0 Chapter 5 Assignment
Study online at https://quizlet.com/_8pds17
You would decide what type of research you will use during the _______ stage of the marketing research process.
8.Marketing Information A(n) ________________ system helps a company continuously capture marketing information and stores that information so that it is accessible to researchers.
9.Data collection _______ is the third step in the marketing research process.
10.Taking action
Data collection
Plan development
Problem definition
Data analysisWhich of the following are steps in the marketing research process? (Check all that apply.)
11.Problem Definition The first step a marketing team takes in the marketing research process is _______.
12.marketing research The process of using information to link customers, consumers, and the public to the marketer is referred to as _______.
13.Data Analysis Carli is taking the information she learned from the focus group and placing it into a spreadsheet, so she can identify the trends in buying habits of the participants. Which stage of the marketing research process is Carli in?
14.research design Another name for the plan development stage of marketing research is _______.
15.Primary or Secondary When beginning the process of data col-
lection, a firm must decide whether to use _______ or _______ data.
