Psychology A-Level Notes: Social Influence (A*)

social psychology
𝓼𝓸𝓬𝓲𝓪𝓵 𝓲𝓷𝓯𝓵𝓾𝓮𝓷𝓬𝓮

,conformity - yielding to group pressure
types of conformity:

compliance
- publicly, but not privately, going along with majority influence to gain
approval
- short term, NSI
identification
- publicly & privately accepting majority influence to gain approval
- short term, NSI
internalisation
- publicly & privately accepting majority influence by adopting groups belief
system
- long term, ISI

, conformity - yielding to group pressure
normative social influence, informational social influence

NSI (compliance, identification)
- conforming to be accepted/to fit into a group
- → socially awarding
- eg: smoking, drinking, clothing style

ISI (internalisation)
- conforming to gain knowledge and ‘be right’
- → avoid standing out
- eg: copying the smart girls answers as you believe that she’ll be right