E-Commerce 2017, Laudon - Downloadable Solutions Manual (Revised)

Instructor’s Manual: Chapter 1
The Revolution Is Just Beginning


Learning Objectives

 Understand why it is important to study e-commerce.
 Define e-commerce, understand how e-commerce differs from e-business, identify
the primary technological building blocks underlying e-commerce, and recognize
major current themes in e-commerce.
 Identify and describe the unique features of e-commerce technology and discuss
their business significance.

 Describe the major types of e-commerce.

 Understand the evolution of e-commerce from its early years to today.

 Describe the major themes underlying the study of e-commerce.

 Identify the major academic disciplines contributing to e-commerce.




Key Terms
e-commerce, p. 8
e-business, p. 9

Internet, p. 9

World Wide Web (the Web), p.10

mobile platform, p. 11

information asymmetry, p. 17

marketplace, p. 18

ubiquity, p. 18

marketspace, p. 18

reach, p. 19

,universal standards, p. 19

richness, p. 19

interactivity, p. 20

information density, p. 20

personalization, p. 21

customization, p. 21
business-to-consumer (B2C) e-commerce, p. 22

business-to-business (B2B) e-commerce, p. 23

consumer-to-consumer (C2C) e-commerce, p. 24

mobile e-commerce (m-commerce), p. 25

social e-commerce, p. 25

local e-commerce, p. 26

disintermediation, p. 30

friction-free commerce, p. 30

first mover, p. 30

network effect, p. 31

Web 2.0, p. 32




Brief Chapter Outline
Opening Case: Uber: The New Face of E-commerce?

1.1 The First Thirty Seconds: Why You Should Study E-commerce

1.2 Introduction to E-commerce

What Is E-commerce?

The Difference between E-commerce and E-business

Technological Building Blocks Underlying E-commerce: The Internet, Web, and
Mobile Platform

, Insight on Technology: Will Apps Make the Web Irrelevant?

Major Trends in E-commerce



1.3 Eight Unique Features of E-commerce Technology
Ubiquity
Global Reach
Universal Standards
Richness
Interactivity
Information Density
Personalization and Customization
Social Technology: Use-Generated Content and Social Networks


1.4 Types of E-commerce

Business-to-Consumer (B2C) E-commerce

Business-to-Business (B2B) E-commerce

Consumer-to-Consumer (C2C) E-commerce

Mobile E-commerce (M-commerce)

Social E-commerce

Local E-commerce



1.5 E-commerce: A Brief History

E-commerce 1995–2000: Invention

E-commerce 2001–2006: Consolidation

E-commerce 2007–Present: Reinvention

Insight on Business: Startup Boot Camp

Assessing E-commerce: Successes, Surprises, and Failures



1.6 Understanding E-commerce: Organizing Themes

Technology: Infrastructure

, Business: Basic Concepts

Society: Taming the Juggernaut

Insight on Society: Facebook and the Age of Privacy



1.7 Academic Disciplines Concerned with E-commerce


1.8 Case Study: Pinterest: A Picture Is Worth a Thousand Words




1.9 Review

Key Concepts

Questions

Projects

References




Figures
Figure 1.1 The Difference between E-commerce and E-business, p. 10

Figure 1.2 The Deep Web, p. 11

Figure 1.3 Internet Access in the United States, 2016, p. 12

Figure 1.4 Eight Unique Features of E-commerce Technology, p. 17

Figure 1.5 The Growth of B2C E-commerce in the United States, p. 23

Figure 1.6 Room to Grow, p. 24

Figure 1.7 The Growth of B2B E-commerce in the United States, p. 25

Figure 1.8 The Growth of M-commerce in the United States, p. 26

Figure 1.9 The Relative Size of Different Types of E-commerce, p. 27

Figure 1.10 Periods in the Development of E-commerce, p. 29

Figure 1.11 The Internet and the Evolution of Corporate Computing, p. 39