Instructor’s Manual: Chapter 1
The Revolution Is Just Beginning
Learning Objectives
Understand why it is important to study e-commerce.
Define e-commerce, understand how e-commerce differs from e-business, identify
the primary technological building blocks underlying e-commerce, and recognize
major current themes in e-commerce.
Identify and describe the unique features of e-commerce technology and discuss
their business significance.
Describe the major types of e-commerce.
Understand the evolution of e-commerce from its early years to today.
Describe the major themes underlying the study of e-commerce.
Identify the major academic disciplines contributing to e-commerce.
Key Terms
e-commerce, p. 8
e-business, p. 9
Internet, p. 9
World Wide Web (the Web), p.10
mobile platform, p. 11
information asymmetry, p. 17
marketplace, p. 18
ubiquity, p. 18
marketspace, p. 18
reach, p. 19
,universal standards, p. 19
richness, p. 19
interactivity, p. 20
information density, p. 20
personalization, p. 21
customization, p. 21
business-to-consumer (B2C) e-commerce, p. 22
business-to-business (B2B) e-commerce, p. 23
consumer-to-consumer (C2C) e-commerce, p. 24
mobile e-commerce (m-commerce), p. 25
social e-commerce, p. 25
local e-commerce, p. 26
disintermediation, p. 30
friction-free commerce, p. 30
first mover, p. 30
network effect, p. 31
Web 2.0, p. 32
Brief Chapter Outline
Opening Case: Uber: The New Face of E-commerce?
1.1 The First Thirty Seconds: Why You Should Study E-commerce
1.2 Introduction to E-commerce
What Is E-commerce?
The Difference between E-commerce and E-business
Technological Building Blocks Underlying E-commerce: The Internet, Web, and
Mobile Platform
, Insight on Technology: Will Apps Make the Web Irrelevant?
Major Trends in E-commerce
1.3 Eight Unique Features of E-commerce Technology
Ubiquity
Global Reach
Universal Standards
Richness
Interactivity
Information Density
Personalization and Customization
Social Technology: Use-Generated Content and Social Networks
1.4 Types of E-commerce
Business-to-Consumer (B2C) E-commerce
Business-to-Business (B2B) E-commerce
Consumer-to-Consumer (C2C) E-commerce
Mobile E-commerce (M-commerce)
Social E-commerce
Local E-commerce
1.5 E-commerce: A Brief History
E-commerce 1995–2000: Invention
E-commerce 2001–2006: Consolidation
E-commerce 2007–Present: Reinvention
Insight on Business: Startup Boot Camp
Assessing E-commerce: Successes, Surprises, and Failures
1.6 Understanding E-commerce: Organizing Themes
Technology: Infrastructure
, Business: Basic Concepts
Society: Taming the Juggernaut
Insight on Society: Facebook and the Age of Privacy
1.7 Academic Disciplines Concerned with E-commerce
1.8 Case Study: Pinterest: A Picture Is Worth a Thousand Words
1.9 Review
Key Concepts
Questions
Projects
References
Figures
Figure 1.1 The Difference between E-commerce and E-business, p. 10
Figure 1.2 The Deep Web, p. 11
Figure 1.3 Internet Access in the United States, 2016, p. 12
Figure 1.4 Eight Unique Features of E-commerce Technology, p. 17
Figure 1.5 The Growth of B2C E-commerce in the United States, p. 23
Figure 1.6 Room to Grow, p. 24
Figure 1.7 The Growth of B2B E-commerce in the United States, p. 25
Figure 1.8 The Growth of M-commerce in the United States, p. 26
Figure 1.9 The Relative Size of Different Types of E-commerce, p. 27
Figure 1.10 Periods in the Development of E-commerce, p. 29
Figure 1.11 The Internet and the Evolution of Corporate Computing, p. 39
The Revolution Is Just Beginning
Learning Objectives
Understand why it is important to study e-commerce.
Define e-commerce, understand how e-commerce differs from e-business, identify
the primary technological building blocks underlying e-commerce, and recognize
major current themes in e-commerce.
Identify and describe the unique features of e-commerce technology and discuss
their business significance.
Describe the major types of e-commerce.
Understand the evolution of e-commerce from its early years to today.
Describe the major themes underlying the study of e-commerce.
Identify the major academic disciplines contributing to e-commerce.
Key Terms
e-commerce, p. 8
e-business, p. 9
Internet, p. 9
World Wide Web (the Web), p.10
mobile platform, p. 11
information asymmetry, p. 17
marketplace, p. 18
ubiquity, p. 18
marketspace, p. 18
reach, p. 19
,universal standards, p. 19
richness, p. 19
interactivity, p. 20
information density, p. 20
personalization, p. 21
customization, p. 21
business-to-consumer (B2C) e-commerce, p. 22
business-to-business (B2B) e-commerce, p. 23
consumer-to-consumer (C2C) e-commerce, p. 24
mobile e-commerce (m-commerce), p. 25
social e-commerce, p. 25
local e-commerce, p. 26
disintermediation, p. 30
friction-free commerce, p. 30
first mover, p. 30
network effect, p. 31
Web 2.0, p. 32
Brief Chapter Outline
Opening Case: Uber: The New Face of E-commerce?
1.1 The First Thirty Seconds: Why You Should Study E-commerce
1.2 Introduction to E-commerce
What Is E-commerce?
The Difference between E-commerce and E-business
Technological Building Blocks Underlying E-commerce: The Internet, Web, and
Mobile Platform
, Insight on Technology: Will Apps Make the Web Irrelevant?
Major Trends in E-commerce
1.3 Eight Unique Features of E-commerce Technology
Ubiquity
Global Reach
Universal Standards
Richness
Interactivity
Information Density
Personalization and Customization
Social Technology: Use-Generated Content and Social Networks
1.4 Types of E-commerce
Business-to-Consumer (B2C) E-commerce
Business-to-Business (B2B) E-commerce
Consumer-to-Consumer (C2C) E-commerce
Mobile E-commerce (M-commerce)
Social E-commerce
Local E-commerce
1.5 E-commerce: A Brief History
E-commerce 1995–2000: Invention
E-commerce 2001–2006: Consolidation
E-commerce 2007–Present: Reinvention
Insight on Business: Startup Boot Camp
Assessing E-commerce: Successes, Surprises, and Failures
1.6 Understanding E-commerce: Organizing Themes
Technology: Infrastructure
, Business: Basic Concepts
Society: Taming the Juggernaut
Insight on Society: Facebook and the Age of Privacy
1.7 Academic Disciplines Concerned with E-commerce
1.8 Case Study: Pinterest: A Picture Is Worth a Thousand Words
1.9 Review
Key Concepts
Questions
Projects
References
Figures
Figure 1.1 The Difference between E-commerce and E-business, p. 10
Figure 1.2 The Deep Web, p. 11
Figure 1.3 Internet Access in the United States, 2016, p. 12
Figure 1.4 Eight Unique Features of E-commerce Technology, p. 17
Figure 1.5 The Growth of B2C E-commerce in the United States, p. 23
Figure 1.6 Room to Grow, p. 24
Figure 1.7 The Growth of B2B E-commerce in the United States, p. 25
Figure 1.8 The Growth of M-commerce in the United States, p. 26
Figure 1.9 The Relative Size of Different Types of E-commerce, p. 27
Figure 1.10 Periods in the Development of E-commerce, p. 29
Figure 1.11 The Internet and the Evolution of Corporate Computing, p. 39
