Globalization 1
, This chapter introduces the emergence of the
globally integrated business world.
Globalization has reduced the traditional
Learning objectives barriers to cross-border trade and investment
(distance, time zones, language, differences
in government regulations, culture, and
business systems).
Understand what is meant by the term
globalization.
To begin the discussion of contemporary
issues in international business, macro-
Recognize the main drivers of globalization. economic and political changes in the last 30
years are reviewed.
Describe the changing nature of the global
economy. Information technology and other
technological innovations have put global
markets within the reach of even small firms
in remote locations. Yet, in spite of all its
Explain the major arguments in the debate
benefits, globalization has an underside.
over the impact of globalization.
Critics point out its adverse effects, including
those on developing nations.
Understand how the process of
globalization is creating opportunities and
The opening case explores the rise of
challenges for business managers.
Ecuador’s rose industry over the past 30
years, spurred in part by the U.S.
government’s decision to reduce tariffs on
some South American imports. The closing
case explores the advantages and
disadvantages of Apple’s decision to shift
the assembly of its iconic iPhone off shore to
China.
,
, OUTLINE OF CHAPTER 1: GLOBALIZATION
Opening Case: The Rise of Ecuador’s Rose Industry
Introduction
What Is Globalization?
The Globalization of Markets
The Globalization of Production
Management Focus: Vizio and the Market for Flat-Panel TVs
The Emergence of Global Institutions
Drivers of Globalization
Declining Trade and Investment Barriers
The Role of Technological Change
The Changing Demographics of the Global Economy
The Changing World Output and World Trade Picture
The Changing Foreign Direct Investment Picture
The Changing Nature of the Multinational Enterprise
The Changing World Order
The Global Economy of the Twenty-First Century
Country Focus: India’s Software Sector
, This chapter introduces the emergence of the
globally integrated business world.
Globalization has reduced the traditional
Learning objectives barriers to cross-border trade and investment
(distance, time zones, language, differences
in government regulations, culture, and
business systems).
Understand what is meant by the term
globalization.
To begin the discussion of contemporary
issues in international business, macro-
Recognize the main drivers of globalization. economic and political changes in the last 30
years are reviewed.
Describe the changing nature of the global
economy. Information technology and other
technological innovations have put global
markets within the reach of even small firms
in remote locations. Yet, in spite of all its
Explain the major arguments in the debate
benefits, globalization has an underside.
over the impact of globalization.
Critics point out its adverse effects, including
those on developing nations.
Understand how the process of
globalization is creating opportunities and
The opening case explores the rise of
challenges for business managers.
Ecuador’s rose industry over the past 30
years, spurred in part by the U.S.
government’s decision to reduce tariffs on
some South American imports. The closing
case explores the advantages and
disadvantages of Apple’s decision to shift
the assembly of its iconic iPhone off shore to
China.
,
, OUTLINE OF CHAPTER 1: GLOBALIZATION
Opening Case: The Rise of Ecuador’s Rose Industry
Introduction
What Is Globalization?
The Globalization of Markets
The Globalization of Production
Management Focus: Vizio and the Market for Flat-Panel TVs
The Emergence of Global Institutions
Drivers of Globalization
Declining Trade and Investment Barriers
The Role of Technological Change
The Changing Demographics of the Global Economy
The Changing World Output and World Trade Picture
The Changing Foreign Direct Investment Picture
The Changing Nature of the Multinational Enterprise
The Changing World Order
The Global Economy of the Twenty-First Century
Country Focus: India’s Software Sector
