BMC 16 Principles of Marketing Exam 5 - 2020 | BMC16 Principles of Marketing Exam 5 - 100% Score

BMC 16 Principles of Marketing Exam 5 – Summer 2020 Ashworth College Part 1 of 2 - 45.0/ 50.0 Points Question 1 of 40 2.5/ 2.5 Points Managers often start with research and later follow with research. A. exploratory; explanatory B. explanatory; exploratory C. descriptive; exploratory D. explanatory; descriptive Question 2 of 40 2.5/ 2.5 Points Brand is the extent to which a consumer repeatedly purchases a given brand. A. equity B. knowledge C. valuation D. loyalty Question 3 of 40 2.5/ 2.5 Points Which of the following statements about brand equity is NOT true? A. Strong brand equity means a brand has customer loyalty. B. Brand equity refers to the brand's value to an organization. C. The highest level of brand equity involves establishing product benefits. D. Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins. Question 4 of 40 2.5/ 2.5 Points Qualitative research is best suited for gathering information. A. exploratory B. causal C. quantitative D. explanatory Question 5 of 40 2.5/ 2.5 Points Which of the following was NOT among the top 10 in Business Week's Annual Rating of the Best Global Brands for 2009? - - -